Why Good Advertising Works

What is the main idea of the text?

• Good advertising persuades people to run out and purchase the products they see in commercials.

• Advertisers aren’t sure what makes people purchase items because their data isn’t accurate.

• Advertising impacts people’s decision-making over time rather than right away.

• People need to be more aware of advertising tricks when they buy products.

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CCSS.RI. 9-10.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2

CCSS.RL.8.2

Which statement from paragraph 4 best depicts how the author supports their central idea?

• The author explains why most people respond well to advertising attempts.

• The author refers to advertising from the past to show how advertising has lost its effectiveness.

• The author uses a personal example to show how people might not realize the impact of advertising.

• The author gives an example of a television show to explain how commercials are a form of advertising.

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CCSS.RI. 9-10.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2

CCSS.RI.11-12.2

What is the author’s primary purpose in this text?

• to explain how advertising impacts consumers

• to persuade people to ignore fancy advertising

• to examine the types of advertising that are most effective

• to show people how they have been fooled by advertisements

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CCSS.RI. 9-10.6

CCSS.RI.8.9

CCSS.RL.11-12.6

CCSS.RL.8.6

CCSS.RL.9-10.6

Which sentence from the text best supports the author’s point of view?

• “In sum, the best advertisements use images, jingles, and stories to focus attention on the brand.” (Paragraph 7)

• “Advertisers have little control over how audiences receive their message.” (Paragraph 10)

• “Once in a blue moon an advert might leave you thinking, "Just what I need!" and send you running out the door to buy something.” (Paragraph 11)

• “But engaging and memorable ads slip ideas past our defenses and seed memories that influence our behavior.“ (Paragraph 13)

What is the meaning of “naked” as used by the author in Paragraph 4?

• bare

• hidden

• obvious

• unclothed

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CCSS.RI.11-12.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RL.8.4

CCSS.RL.9-10.4