External Public Relations

________ is the ongoing use of two-way communication to develop, maintain, and sustain positive relationships with the public.

• Public relations

• Consumer relations

• Public-private communications

• Community persuasion

What is one important step in public relations that sets it apart from the fields of marketing and advertising?

• two-way communication

• the use of persuasion

• the use of story manipulation

• the use of influence to change the beliefs, attitudes, and behavior of the audience

What is the process through which public relations might influence public opinion?

• S.W.O.T

• 5W+1H

• R.A.C.E

• S.M.A.R.T

........ is the process of creating public awareness of your business, brand, products, or services through media coverage and other forms of communication

• Public Relations

• Marketing

• Publicity

• Advertising

......... is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

• Public Relations

• Marketing

• Propaganda

• Advertising

How to create a brand for a new product?

• be memorable

• be early

• be aggressive

• All of these are correct.

Traditional PR consists of....

• Website, general press, and niche printed publication

• TV, radio, printed newspapers

• TS, radio, blogs

• Online news, KOLS, Influencers

Which of the following is false regarding why a SWOT Analysis is used?

• To build on the strengths of a business

• To minimize the weaknesses of a business

• To reduce opportunities available to a business

• To counteract threats to a business

Who usually conducts a SWOT Analysis for a business?

• Financial Institutions/Banks

• Lawyers

• Employees

• Managers

Which of the following could be a weakness?

• A developing market such as the Internet

• Competitors with access to better channels of distribution

• Poor quality of goods and services

• . Special marketing expertise