CRM

CRM

University

20 Qs

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CRM

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Assessment

Quiz

Business

University

Practice Problem

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Created by

Megha Ambardar

Used 98+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Indirect communication channels promote sales whereas direct communication channels promote sales and improve the ___.

Telemarketing

Sales Promotion

Customer Relationship

establishing Communication

2.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

A person or company that yields a revenue more than incurred costs of selling and serving is called

A. dissatisfaction

B. superior value

C. profitable customers

D. satisfied customers

3.

MULTIPLE SELECT QUESTION

10 sec • 1 pt

Total Customer Benefits Includes

product benefits

service benefits

image benefits

all of above

4.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

Customer Buying Behaviour in influenced by

Cultural and social Factors

Personal Factors

Both A & B

None of Above

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Customers lifetime purchases that generate net present value of future profit streams is called

customer lifetime value

customer purchases value

customer cost incurred

customer relationships

6.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

Customer Relationship Management is about

Acquiring the right customer

Instituting the best processes

Motivating employees

All of the above

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Any occasion on which brand or product is encountered by end customers is called

Relationship touch point

Retailers touch point

Customer touch point

Company touch point

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