Which of the following is the first step in a social media strategy cycle?

• Define strategies

• Identify the target audience

• Listen and analyze

• Set goals

Which of the following is the BEST way to obtain psychographic information about your customers?

• Research the demographic information of your customers and analyze it.

• Follow a specific customer a s week to discover her/his likes and dislikes.

• Analyze the online actions of your customers and followers.

• Develop a working persona of what you think the customers are like.

What is a Persona?

• A strong company leader that speaks knowledgeably about the brand.

• A fictional, perceived personality; personal or public representation of a role.

• A specific service designed around a group of geographically similar persons.

• A service developed around a main product or service that persons may require.

Which type of market segmentation divides people into groups based on lifestyles and interests?

• personas

• psychographic

• geographic

• behavioral

Strengths and weaknesses ar e related to the (blank) of the company.

• internal environment

• external element

• management style

• company culture

The most successful social media marketing plans are

• the most targeted

• the most creative

• the most expensive

• the broadest

Which of the following is a return on engagement (ROE)?

• The revenue generated from social media campaigns

• The leads coming from social media

• The retention customers

• An increase in traffic

How should you begin a SWOT Analysis?

• A social media strategy and personas for each target audience

• A list of social media goals and known competitor's social media sites.

• Social media goals and accounts for all social media platforms.

• A completed social media audit and list of social media goals.

A SWOT analysis examines:

• strengths, weaknesses, objectives, and tactics

• strengths, weaknesses, opportunities, and threats

• strategies, workflows, objectives, and tactics

• strategies, weaknesses, opportunities, and threats

If your reach and share of conversation on social media are sizeable, then it is likely that you have

• a considerable presence on social media

• a lot of paid advertising on popular search engines

• been brandjacked and someone is using your brand without your consent

• a neutral or slightly negative presence on social media