Market Analysis Quiz

The acronym for strengths, weaknesses, opportunities, and threats

• economic factors

• SWOT

• niche marketing

The process of analyzing everything that can foster the business's success and make it fail

• SWOT Analysis

• company analysis

• geographics

Strengths and weaknesses are both ___________ that affect business operations

• competitive position

• external factors

• internal factors

The part of a company's internal analysis about what the company does well and what areas are week (including review of staff, the company's financial situation, production capabilities, and each aspect of the marketing mix)

• political factors

• company analysis

• environmental scans

Opportunities and Threats are both _________ that affect business operation.

• external factors

• internal factors

• market segmentation

External factors such as the unemployment rate, inflation, retail sales figures, productivity, and consumer confidence.

• environmental factors

• economic factors

• political factors

External factors that involve government involvement in business operations, such as changes in laws and regulations.

• economic factors

• internal factors

• political factors

External factors that may threat one industry or company, but provide an opportunity for others (such as digital photography).

• environmental factors

• political factors

• technological factors

A formal, written document that directs a company's activities for a specific period of time. It details analysis and research efforts and provides a roadmap for how a product will enter the market, be advertised, and sold.

• marketing plan

• competitive position

• customer analysis

Refer to statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education, and occupation.

• geographics

• demographics

• SWOT