Sales and Marketing

ข้อใดไม่ใช่ ภาระหน้าที่ของSales ในการทำ group sales

• hosting clients during their stay

• invite client on a site tour

• establish group block

• prepare and issue sales contracts in timely manner

บทบาทของSalesที่มีต่อชุมชน คือ

• Conducting site tours

• Development of personal relationships for business related purposes

• Coordinating and communicating special community requests with affected hotel departments

• Planning hotel's sales and marketing strategy

ข้อใดไม่ใช่การจัดแบ่ง Market segmentation ของ แผนก Sales by Market

• Meeting Planners

• Corporate

• SMERF

• Long Term Stay

Consortia คือ

• Using Global Distribution Systems

• Potential guests who arrive at hotel without appointments

• largest customers of many hotels

• Fastest growing distribution channel

Negotiated Rate คือ

• the actual number of rooms purchased by a client

• blackout date

• a special room rate offered for a fixed period of time

• receiving commission from hotel

ข้อใดไม่อยู่ในขั้นตอน Sales Phase

• Bid

• Pickup

• Block

• Attrition

ข้อใดอยู่ในขั้นตอน Postsale Phase

• complete the sale proposal and submit on time

• establish room rates

• review the final bill

• monitor client's block

ข้อใดไม่ใช่ Sales and Marketing tools

• Client appreciation activities

• e-mail

• website

• public relation

ข้อใดไม่ใช่ STAR Report

• Occupancy, ADR, REVPAR, market share

• Hotel voluntarily submits financial data to Smith

• Poor room mix for the market

• the potential sales volume generated

ข้อใดคือ เป้าหมายของ STAR Report

• combines operating data submitted by selected competitors

• know the strength of hotel in comparison with selected competitors

• summarizes group sales made by the sales and marketing department

• indicates actual sales volume generated by the sales and marketing department in the future