FMbaba_Chapter03

Which of the following is part of the microenvironment of a firm's marketing environment?

• the political state of the country in which the firm exists

• the cultural forces that exist in a society

• the suppliers who work with the company

• the technological resources available to the company

• the different demographic trends in the market

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.

• supply chain

• macroenvironment

• marketing intermediary network

• internal environment

• microenvironment

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________.

• finance department

• research department

• top management

• marketing managers

• human resource managers

American Honda purchases over $20 billion worth of auto parts and materials every year. ________ are key players in the company's success.

• Wholesalers

• Suppliers

• Physical distribution firms

• Media firms

• Retailers

Which of the following has the primary function of helping a company target and promote its products to the right markets?

• marketing services agencies

• resale marketers

• service providers

• physical distribution firms

• credit companies

The ABC Company manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does ABC directly target?

• retail market

• government market

• consumer market

• business market

• reseller market

________ is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

• Sociobiology

• Demography

• Behavioral ecology

• Environmental studies

• Political science

Which generational group is characterized as the most educated and the least materialistic?

• baby boomer

• Generation X

• Millennial

• Generation Z

• Lost Generation

Technology is a way of life for ________, the largest generational group.

• Generation Z

• Generation X

• baby boomers

• Millennials

• Lost Generation

The ________ environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

• demographic

• technological

• political

• social

• cultural