Brands - Business English

Brands - Business English

University - Professional Development

15 Qs

quiz-placeholder

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Brands - Business English

Brands - Business English

Assessment

Quiz

Other, Business

University - Professional Development

Hard

Created by

TEEST TEST

Used 12+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The tendency to always buy a particular brand

loyalty

image

awareness

name

stretching

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using an existing name on another type of product

loyalty

image

awareness

name

stretching

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ideas and beliefs people have about a brand

loyalty

image

awareness

name

stretching

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

how familiar people are with a brand (or its logo and slogan)

loyalty

image

awareness

name

stretching

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The title given to a product by the company that makes it

loyalty

image

awareness

name

stretching

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

launch

the set of products made by a company

the use of a well-known person to advertise products

when products are used in films or TV programmes

the introduction of a product to the market

the length of time people continue to buy a product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

lifecycle

the set of products made by a company

the use of a well-known person to advertise products

when products are used in films or TV programmes

the introduction of a product to the market

the length of time people continue to buy a product

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