Brands - Business English

The tendency to always buy a particular brand

• loyalty

• image

• awareness

• name

• stretching

Using an existing name on another type of product

• loyalty

• image

• awareness

• name

• stretching

The ideas and beliefs people have about a brand

• loyalty

• image

• awareness

• name

• stretching

how familiar people are with a brand (or its logo and slogan)

• loyalty

• image

• awareness

• name

• stretching

The title given to a product by the company that makes it

• loyalty

• image

• awareness

• name

• stretching

launch

• the set of products made by a company

• the use of a well-known person to advertise products

• when products are used in films or TV programmes

• the introduction of a product to the market

• the length of time people continue to buy a product

lifecycle

• the set of products made by a company

• the use of a well-known person to advertise products

• when products are used in films or TV programmes

• the introduction of a product to the market

• the length of time people continue to buy a product

range

• the set of products made by a company

• the use of a well-known person to advertise products

• when products are used in films or TV programmes

• the introduction of a product to the market

• the length of time people continue to buy a product

placement

• the set of products made by a company

• the use of a well-known person to advertise products

• when products are used in films or TV programmes

• the introduction of a product to the market

• the length of time people continue to buy a product

endorsement

• the set of products made by a company

• the use of a well-known person to advertise products

• when products are used in films or TV programmes

• the introduction of a product to the market

• the length of time people continue to buy a product