M. MGT

It consists of a group of customers whose requirements for satisfaction in a product are similar.

• market segment

• benefit segmentation

A firm tries to separate itself from major competitors by serving one or a limited number of special customer groups in a market.

• customet- oriented positioning

• head-to-head positioning

A firm designs its products so that they are especially compatible with one another.

• system selling

• bundling

It occurs if a customer continues to purchase goods or services from the same source over time.

• loyalty

• honesty

The firms offers basically the same benefits as the competition, but tries to outdo the competition in some way.

• differentiated positioning

• head to head positioning