Chapter 2 Marketing Vocab

Chapter 2 Marketing Vocab

10th - 12th Grade

21 Qs

quiz-placeholder

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Chapter 2 Marketing Vocab

Chapter 2 Marketing Vocab

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Lacey Hruby

Used 10+ times

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21 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Standards of measurement for marketing effectiveness.

Metrics

Budget

Market Segments

Sales Analysis

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Specifies the costs to implement the planned marketing tactics and promotions.

Metrics

Tactics

Budget

Competition

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process used to influence the customer's perception of a product.

Product Positioning

Tactics

Promotional Mix

Metrics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A snapshot of the environment in which a business has been operating, evaluating both internal and external environments related to marketing and sales.

Situation Analysis

Competitive Analysis

PEST Analysis

SWOT Analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One method of conducting an environmental scan is to do a ____________, which evaluates factors in a certain market or geographic region that may impact the success of a business.

SWOT Analysis

PEST Analysis

Competitive Analysis

Situation Analysis

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company's message to its customer about why the company exists is known as its

Executive Summary

Business Description

Mission Statement

Vision Statement

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Specific activities a company performs to carry out agreed-upon marketing strategies are

Sales Goals

Price Strategies

Marketing Metrics

Marketing Tactics

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