DMF - Final Exam Review

To keep complete uniformity in style and formatting wherever the brand is used is the purpose of the ....

• Brand style database

• Brand style portfolio

• Brand style guide

• Brand style imaging

Invested or regular is an example of a customer who has what kind of relationship with a company?

• Long standing

• Short Lived

• New

• Alternate

What kind of goal is linked to the company's established philosophy, vision and personality?

• Specific

• Measurable

• Attainable

• Relevant

• Time-based

What software is primarily used to manage interactions with customers

• PPC

• SEO

• CRM

• Social Media Channels

75 Characters is the perfect length for a....

• Preheader text

• Header text

• Body

• Conclusion

In terms of its ________, Costco focuses on its price first and service second.

Billboards, Banner Ads and Radio Ads are examples of _______ marketing?

• Indirect

• Permission

• Direct

• Interruption

Martin’s company manufactures scaffolding and sells them to construction companies, this is an example of a _________ transaction

You go to the grocery store and see two brands of Cola on the shelf. One brand is Coca-cola. The second brand is a generic one sold at this grocery store. If you’ve never tried either brand but you are affected by brand awareness which cola are you likely to choose?

• The cheapest brand

• The one with the most appealing logo

• Coca-cola

• The generic one

Audience Demographics can include:

• Gender

• Age

• Language

• None of the above