Chapter 13, 14

One way for first-time exporters to identify the opportunities associated with exporting and to avoid many of the associated pitfalls is to utilize:

• a trading company (export management company)

• an experienced CEO

• a researcher to gather global information

• home-country nationals only

This financial agency is available for Canadian exporters beyond the conventional financing available from Canadian banks.

• EXIM Bank

• BDC

• IMF

• WTO

How is the problem of trust solved between firms engaged in international trade?

• By competing to see who wins

• By "grinning and bearing it"

• By using a third-party trusted by both as an intermediary

• By not working together at all

The ______________ is the set of choices the firm offers to its targeted market.

• Product positing

• Market segmentation

• Its distribution strategy

• Marketing mix

Exporting remains a challenge for firms, especially for _______ firms that can find the process intimidating.

• Canadian

• Small

• Large

• Multinational

Which of these is not a communication channel?

• Advertising

• Market Segmentation

• Direct selling

• Sales promotion

Which of these arguments favours standardized global advertising?

• Cultural practices vary

• There is ample creative talent in many different nations

• Brand names are global

• There is not much media overlap across national boundaries.

According to Mansfield study, only 10 to 20% of R&D projects result in:

• profitability

• commercially successful products or processes

• technical completion

• satisfying customer needs.

A critical aspect of the ______________ function is identifying customer needs and gaps in the market so that new products can be developed to fill those gaps.

• finance

• marketing

• R&D

• Operations

_____________ is a powerful force that drives the world toward a converging commonalty.

• Technology

• Production

• Culture

• Distribution