MBSA 2313 - Business Modeling

Dr Iskandar's birthday is on

• 31 August 1957

• Are you kidding me?

• 25 December 1999

• 30 Feb 1976

The following are the objectives of business model

• To have better understanding of the customers

• To have clear revenue stream

• To understand the internal mechanism of our company

• To understand the strength and weaknesses of competitors

An example of a value proposition of a low cost airlines are

• Fast aircraft

• Cheap food

• Cheap ticket price

• Excellent customer services

The following are the elements in Customer section, EXCEPT

• Customer segment

• Key activities

• Customer relationship

• Distribution channel

Cost structure is the way a company makes money through a variety of revenue flows

• True

• False

Business model is important because

• It shows how good our idea are

• It validates the logic of one's business idea

• It shows how much profit the business can generate

• It clarify how different elements of our business works together

Characteristics of a good value proposition

• Tangible benefits

• Unique

• Intangible benefits

• Cheap

Channels represent

• Who your customers are

• Where you offer your products/ services

• How you want to sell your product

• What is the best offer given

Teenagers ages 16-18 and teachers is an example of what section of the BMC?

• channels

• customer solution

• customer segment

• customer problems

These are all types of revenue streams, EXCEPT:

• asset sales

• renting

• value

• usage fee