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Brands

Authored by Thao Phuong

English, Business

University

16 Questions

Used 95+ times

Brands
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1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Unique design, sign, symbol, words, or combination of these employed in creating an image that identifies a product/service and differentiates it from its competitors

brand name

brand image

brand awareness

brand

brand loyalty

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How familiar people are with a brand or its logo and slogan.

brand name

brand image

brand stretching

brand awareness

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The second best-selling product or brand in the market.

product range

market leader

market challenger

market segment

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ideas and beliefs people have about a brand.

brand image

brand name

brand awareness

brand loyalty

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When products are used in TV programs, films, etc, we speak of

product launch

product endorsement

product placement

market share

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using an established name on another sort of product is called....

brand awareness

brand loyalty

brand stretching

brand image

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The introduction of a product to the market

product placement

market research

brand stretching

product launch

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