Unique design, sign, symbol, words, or combination of these employed in creating an image that identifies a product/service and differentiates it from its competitors

• brand name

• brand image

• brand awareness

• brand

• brand loyalty

How familiar people are with a brand or its logo and slogan.

• brand name

• brand image

• brand stretching

• brand awareness

The second best-selling product or brand in the market.

• product range

• market leader

• market challenger

• market segment

The ideas and beliefs people have about a brand.

• brand image

• brand name

• brand awareness

• brand loyalty

When products are used in TV programs, films, etc, we speak of

• product launch

• product endorsement

• product placement

• market share

Using an established name on another sort of product is called....

• brand awareness

• brand loyalty

• brand stretching

• brand image

The introduction of a product to the market

• product placement

• market research

• brand stretching

• product launch

The percentage of sales a company has

• product lifecycle

• market share

• market segment

• market leader

..... involves obtaining information about what consumers want or need.

• Brand awareness

• Market challenger

• Market research

• Market segment

A ........ is a group of customers of similar age, income level, or social class.

• Product endorsement

• Market segment

• Market share

• Market research