PRINCIPLES AND PRACTICES OF MARKETING

Name the 4 traditional aspects of the Marketing Mix (4P's):

• Product

• Practice

• Place

• Price

• Promotion

(a)   is the application of marketing principles by industries in one or more than

one country.

(a)   is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

People around the society want budget-friendly prices, the important aspect that people look at before purchasing the product is the prices.

• Deceptive Practices

• Poor service to disadvantaged customer

• Harmful or Unsafe Products

• High Prices

Sports marketers define _______________ as the personal commitment and emotional involvement customers have with a sport organization

• the winner's curse

• target marketing

• customer promotion

• fan identification

Companies predict increased competition in the domestic market and seeks to moderate the risk by diversifying through selling in international market.

• True

• False

Which element of the business plan focuses on the specific products or services that the business offers? *

• The Business Opportunity

• Marketing Plan

• Financial Forecast

• Operational Plan

By turning a parking garage in proximity to the 1996 Atlanta Olympic Village into a mini-Nike Town, Nike was engaged in

• ambush marketing

• sponsorship

• athlete endorsements

• target marketing

International Salespeople must understand not only the product and pricing, but also financing of the sales, the instruments of payment, and foreign exchange risks.

• True

• False

CREATING STELLAR SALESPEOPLE is one benefit of CRM.

• True

• False