TUTORIAL CHAPTER 2 - COMMUNICATION PROCESS

Quiz
•
Business
•
University
•
Medium
amalia othman
Used 12+ times
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20 questions
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1.
FILL IN THE BLANK QUESTION
45 sec • 5 pts
The __________ or source of a communication is the person or organization that has information to share with another person or group.
2.
FILL IN THE BLANK QUESTION
45 sec • 5 pts
__________ channels involve direct interpersonal contact with target individuals or groups.
3.
MULTIPLE SELECT QUESTION
45 sec • 5 pts
Two (2) categories of nonpersonal channels are __________.
print media
word of mouth
broadcast media
personal selling
4.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
Encoding is the process of transforming and interpreting the sender’s message back into thought and is heavily influenced by the receiver’s frame of reference or field of experience.
TRUE
FALSE
5.
FILL IN THE BLANK QUESTION
45 sec • 5 pts
__________ refers to the reaction the receiver has after seeing, hearing, and/or reading the message.
6.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
To communicate effectively, marketers must have an understanding of who their __________ is and how they need to be communicated with to influence their decision-making process.
supplier
spokesperson
manufacturer
target audience
7.
FILL IN THE BLANK QUESTION
45 sec • 5 pts
The __________ model consists of attention, interest, desire and action.
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