TUTORIAL CHAPTER 2 - COMMUNICATION PROCESS

TUTORIAL CHAPTER 2 - COMMUNICATION PROCESS

University

20 Qs

quiz-placeholder

Similar activities

Maslow's Hierarchy of Needs

Maslow's Hierarchy of Needs

University

23 Qs

Public Relations

Public Relations

10th Grade - University

18 Qs

marketing vocabulary

marketing vocabulary

University

15 Qs

DEMC 1033 JAN 2023 QUIZ 2

DEMC 1033 JAN 2023 QUIZ 2

University

20 Qs

Organizational behavior Rev 2

Organizational behavior Rev 2

University

17 Qs

IS 111 Quiz No. 2.2

IS 111 Quiz No. 2.2

University

17 Qs

Consumer Behavior Quiz 2

Consumer Behavior Quiz 2

University - Professional Development

19 Qs

Quick - Quiz I Unit: 2.2 Organizational Structure

 -IBDP

Quick - Quiz I Unit: 2.2 Organizational Structure

 -IBDP

11th Grade - University

15 Qs

TUTORIAL CHAPTER 2 - COMMUNICATION PROCESS

TUTORIAL CHAPTER 2 - COMMUNICATION PROCESS

Assessment

Quiz

Business

University

Medium

Created by

amalia othman

Used 12+ times

FREE Resource

20 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

The __________ or source of a communication is the person or organization that has information to share with another person or group.

2.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

__________ channels involve  direct interpersonal  contact  with  target  individuals  or groups.

3.

MULTIPLE SELECT QUESTION

45 sec • 5 pts

Two (2) categories of nonpersonal channels are __________.

print media

word of mouth

broadcast media

personal selling

4.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Encoding is the process of transforming and interpreting the sender’s message back into thought and is heavily influenced by the receiver’s frame of reference or field of experience.

TRUE

FALSE

5.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

__________ refers to the reaction the receiver has after seeing, hearing, and/or reading the message.

6.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

To communicate effectively, marketers must have an understanding of who their __________ is and how they need to be communicated with to influence their decision-making process.

supplier

spokesperson

manufacturer

target audience

7.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

The __________ model consists of attention, interest, desire and action.

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?