Advertising: Quiz 1

In this type of audience geography is directed at an audience in single trading area, either a city or state.

• Global advertising

• National advertising

• Local advertising

• Cooperative advertising

In this type of audience geography it reaches all geographic areas of one nation.

• Global advertising

• National advertising

• Local advertising

• Cooperative advertising

In this type of audience geography it is used worldwide with only minor changes.

• Global advertising

• National advertising

• Local advertising

• Cooperative advertising

In this type of audience geography carried out by producers, wholesalers, distributors and retailers that concentrate their efforts in a relatively large, but not national, geographic region.

• International advertising

• Regional advertising

• Local advertising

• Cooperative advertising

In this type of audience geography it shares advertising expenses between national advertisers and local merchants.

• International advertising

• Regional advertising

• Local advertising

• Cooperative advertising

1. Who are considered the most conspicuous audience in mass media advertising?

• Household consumers

• Members of business organization

• Members of a trade channel

• Professionals

1. They are a special target audience and are defined as doctors, lawyers, accountants, teachers, or any other professional group that has special training or certification.

• Household consumers

• Members of business organization

• Members of a trade channel

• Professionals

1. They are the focus of advertising for firms that produce business and industrial goods and services, such as office equipment, production machinery, supplies and software.

• Household consumers

• Members of business organization

• Members of a trade channel

• Professionals

1. They are an audience in themselves due to the large dollar volume of buying.

• Household consumers

• Members of business organization

• Government officials and employees

• Professionals

1. This audience category include retailers, wholesalers and distributors.

• Household consumers

• Members of business organization

• Government officials and employees

• Members of a trade channel