Mobile Marketing

When Rohan received a personalized offer on his smartphone through a mobile marketing campaign, it was a very personal ________ for him.

• experience

• interaction

• journey

• process

________ percent of Americans own a smartphone and have no other form of high-speed Internet access at home beyond their phone’s data plan.

• 10 percent

• 20 percent

• 30 percent

• 40 percent

Which company was the first to market a device as a smartphone named R380 in 2000?

• Nokia

• Ericsson

• Samsung

• Apple

T9 technology makes text messaging faster and more efficient on non-QWERTY cell phones without full keyboards.

• True

• False

Abigail is using a navigation app on her phone. The app provides directions based on where the mobile device is ________.

• located

• hidden

• manufactured

• sold

What percentage of smartphone owners say their smartphone is something 'they couldn’t live without'?

• 46%

• 84%

• 81%

• 13%

What percentage of 13 to 17-year-olds own a mobile phone?

• 84 percent

• 76 percent

• 90 percent

• 68 percent

In 2015, how much was spent on worldwide mobile advertising?

• $2.34 billion

• $64.25 billion

• $62.11 billion

• $21 million

What is Opt-In in mobile marketing?

• A method where users are automatically subscribed

• Referred to as permission-based marketing

• A way to unsubscribe from services

• A type of unsolicited marketing

Samuel is considering signing up for a newsletter from his favorite tech blog. What must he do in Opt-In marketing?

• Passively receive offers

• Actively consider an offer before signing-up

• Ignore the offers

• Automatically subscribe