MARKETING - BUSSHART ENTREPRENEURSHIP

A business that effectively coordinates channel management with marketing activities is more likely to provide

• A. good customer service.

• B. attractive product displays.

• C. free delivery.

• D. flexible credit terms.

Which of the following types of business organizations reduces or limits the risk of its stockholders:

• A. Franchise

• B. Sole proprietorship

• C. Corporation

• D. Partnership

Which of the following would probably use a longer channel of distribution than the others:

• A. A bag of oranges

• B. A printing press

• C. An airplane

• D. A bottle of shampoo

Electronic billing, purchase-order verification, bar-code technology, and image processing are examples of

• A. functions of the finance department.

• B. horizontal channel integration.

• C. integrated data between channel members.

• D. vertical channel integration.

When filing a tort against a business, the plaintiff must establish that the defendant

• A. violated the doctrine of sovereign immunity.

• B. damaged property intentionally.

• C. conspired with a competitor.

• D. breached the duty of care.

A producer can minimize channel conflict among its distributors and retailers by

• A. selling its items directly to the end users.

• B. offering different products through each channel.

• C. establishing slotting fees for certain channels.

• D. requesting that the channel members carry only its brand.

When Amber walked by Ryan's desk, she noticed that Ryan was raking his left hand through his hair, that his face was red, and that he kept hitting the enter button on his keyboard with his right hand, while frowning at his computer screen. Based on his nonverbal cues, Amber would probably assume that Ryan was

• A. patient.

• B. frustrated.

• C. bored.

• D. enthusiastic.

What is an advantage of verbal communication?

• A. You use passive listening skills to understand the message.

• B. Tone of voice can be used to express emotions and thoughts.

• C. It focuses attention on facial expressions rather than words to express enthusiasm.

• D. People must see you to understand the intent of your message.

You're giving directions to a group of coworkers, and you want to be sure they do exactly what you say. You should

• A. raise your voice.

• B. give directions in the proper order.

• C. make the directions challenging.

• D. demonstrate the final steps of the directions.

It is most appropriate for businesspeople to use complex, technical jargon when they are

• A. speaking with coworkers.

• B. greeting new customers.

• C. introducing a friend to a business associate.

• D. informally conversing with an acquaintance.