Phase 2

The business-to-business (B2B) market includes people who buy products to

• Use them in day-to-day operations

• Make other products

• Resell them

• All of the above

What is the term for a market in which products are sold to organisations who will use them to make other products? For example, flour may be sold to a bakery which uses it to bake cakes.

• consumer market

• Reseller market

• Services Companies Market

• industrial market

"All the ways by which firms create value for their constituents" is term for?

• Political-Legal Environment

• Sociocultural Environment

• Technological Environment

• Economic Environment

the study of what customers need and want and how best to meet those needs and wants

• Marketing Research

• Market Segment

• Marketing Mix

• Marketing Environment

Research Methods Consist of :

• Observation

• Focus Group

• Experimentation

• All of the above

Which of these is the correct definition for public relation promotion?

• any form of paid non-personal

  communication used by an identified

  sponsor to persuade or inform

  potential buyers about a product

• direct inducements such as premiums,

  coupons, and package inserts to tempt

  consumers to buy products

• communication efforts directed at building

  goodwill and favorable attitudes in the minds

  of the public toward the organization and its

  products

• direct inducements such as premiums,

  coupons, and package inserts to tempt

  consumers to buy products

"Buy 2 , free 1" belong to which promotion techniques?

• Advertising

• Public Relation

• Sales Promotion

• Personal Selling

Marketing factor consist of "product, pricing, place and promotion".

• TRUE

• FALSE

which is the correct stage of consumer buying process?

• Information seeking > problem > post purchase evaluation > Evaluation of alternative > Purchase desicion

• problem > information seeking > evaluation of alternative > purchase desicion > post purchase evaluation

• Evaluation of alternative > purchase desicion > post purchase evaluation > information seeking > problem

• Problem > Information seeking > evaluation of alternative > purchase desicion > post purchase evaluation

In consumer buying process, emotional motive is one of the reason for consumer to buy , which of these describe "emotional motive" the most?

• group of products consumers will consider

  buying as a result of information search

• reasons for purchasing a product that are

  based on a logical evaluation of product

  attributes

• reasons for purchasing a product that are

  based on nonobjective factors

• all of above