MMELEC - MIDTERM QUIZ

Culture has no influence on consumer buying behavior.

• TRUE

• FALSE

Answer explanation

False. Culture is a major factor that influences consumer buying behavior. Different cultures have different values, beliefs, and customs that affect the way people buy and consume goods and services.

The perception of a product's value is determined solely by its price.

• TRUE

• FALSE

Answer explanation

False. The perception of a product's value is influenced by a variety of factors, including the product's features, quality, brand name, and packaging, in addition to its price.

A reference group is a group of people that an individual looks to for guidance or approval.

• TRUE

• FALSE

Answer explanation

True. A reference group is a group of people that an individual looks to for guidance or approval, such as family, friends, or colleagues.

The decision maker is the person who selects the product or service to buy.

• TRUE

• FALSE

Answer explanation

True. The decision maker is the person who selects the product or service to buy based on the information provided by other members of the buying center.

The gatekeeper is the person who controls the flow of information to other members of the buying center.

• TRUE

• FALSE

Answer explanation

True. The gatekeeper is the person who controls the flow of information to other members of the buying center and can influence the buying decision.

Consumer buying motivation refers to the factors that drive a person to purchase a product or service.

• TRUE

• FALSE

Answer explanation

True. Consumer buying motivation refers to the factors that drive a person to purchase a product or service, such as personal needs, wants, and desires.

Psychological factors, such as LOYALTY, has impact on consumer buying motivation.

• TRUE

• FALSE

Answer explanation

Loyalty is under Behavioral factors and has impact in on consumer buying behavior

The cognitive dissonance theory suggests that people are more likely to buy a product or service if they feel a sense of tension or discomfort after making a purchase.

• TRUE

• FALSE

Answer explanation

False. The cognitive dissonance theory suggests that people experience a sense of tension or discomfort after making a purchase if they perceive a conflict between their expectations and the actual product or service.

Maslow's Hierarchy of Needs theory suggests that people's basic physiological and safety needs must be met before they can be motivated by higher-level needs, such as social or self-actualization needs.

• TRUE

• FALSE

Answer explanation

True. Maslow's Hierarchy of Needs theory suggests that people's basic physiological and safety needs must be met before they can be motivated by higher-level needs, such as social or self-actualization needs.

Who provides information or advice about a product or service?

• a) Initiator

• b) Influencer

• c) Decider

• d) Buyer