INTERNATIONAL BUSINESS STRATEGY SESSION#1 QUIZZ

BCG STANDS FOR :

• BOSTON CONSULTED GROUP

• BOSTON CONSULTIVE GROUP

• BOSTON CONSULTING GROUP

A ________ market is a relatively small market with specialised interests, tastes and background.

• mass

• target

• niche

STP STANDS FOR :

• SEGMENTING TARGETING POSITIONING

• SEGMENTING TARGETING POSITIONNING

• SEGMENTING TARGETING POSITION

HOW TO TRANSLATE "AVANTAGE CONCURRENTIEL" INTO ENGLISH ?

• CONCURRENTIEL ADVANTAGE

• COMPETITION ADVANTAGE

• COMPETITIVE ADVANTAGE

HOW DO YOU WRITE "FORCES ET FAIBLESSES" EN ANGLAIS ?

• STRENGHTS AND WEAKNESSES

• STRENGHT AND WEAKNESS

• STRENGTHS AND WEAKNESSES

DOES THE SWOT ANALYSIS CONSIDER INTERNAL ASPECTS ONLY ?

• YES

• NO

POS STANDS FOR :

• POINT ON SALE

• POINT OF SALE

• PRODUCT ON SALE

• POINT OF SELL

Merchandising is used to refer to the way ..........

• shops and businesses organize the sale of their products

• products are displayed and the prices that are chosen

• Both of them

TRANSLATE "NOTORIÉTÉ DE MARQUE" INTO ENGLISH

• BRAND NOTORIETY

• BRAND AWARENESS

• MARK NOTORIETY

• MARK AWARENESS

I AM DOING AN ....... OF CONSUMER TRENDS IN CELLULAR MARKETS SUCH AS JAPAN

• ANALYSE

• ANALYZE

• ANALISING

• ANALYSIS