HEM Chapter 1

Which is the correct definition of the term "sale"?

• An exchange of goods and services for money

• An exchange of goods and services for other goods and services

• An exchange of goods for services

• An exchange of services for goods

How many Core Marketing Concepts are introduced in Chapter 1?

• 2

• 3

• 4

• 5

Products are tangible. True or False?

• True

• False

Services are tangible. True or False?

• True

• False

"The higher the price of a product or service, the less people will demand for that."

Which Core Marketing Concept does this fall under?

• Needs and Wants

• Demand and Supply

• Products and Services

• Value, Satisfaction and Quality

A chef preparing meals in the kitchen of a restaurant is considered as a type of ______________ .

• Customer Service

• Unseen Service

• Back-end Service

• Front-end Service

_________________ can be seen as primarily a combination of quality, service and price (QSP).

• Satisfaction

• Quality

• All of the above

• Value

How many stages are there in the sales process?

• 6

• 7

• 8

• 9

As a sales person, one should emphasize on __________________ when making sales presentations.

• Customer Benefits

• Product Features

• Pricing

• Augmented Services

Sales Proposals should be:

• Tailor-made; prepared based on each customer's needs and wants

• Properly Structured with clear, complete and accurate information

• Free from Grammatical and Spelling errors

• All of the above