Data and the finance function

which of the following is the definition of information?

• A large store of data obtained from a wide variety of sources that can be used for decision making.

• Raw and unprocessed numbers, facts or symbols that may contain valuable information if analysed effectively.

• A structured set of data held in a computer.

• Data processed in a way that it has a meaning to the person who receives it.

Trolley Co is a supermarket. It analyses weather patterns and forecasts for the upcoming weeks, and links it to its product portfolio. In terms of marketing, which area would this help the most?

• Price

• Place

• Segmentation

• Promotion

Core Co is a mining company. It extracts minerals from the ground using drills. Core buys drills that have software contained within them that records when each drill became operational; the hours used each day and the drill performance. Which of the following would be the main benefit to Core Co of this software?

• Immediate cost savings

• Improved customer retention

• Preventative maintenance

• Reduction of accidents

Y Ltd is a newspaper and magazine publisher, established over 100 years ago. In that time, they have collected millions of photos to accompany their news stories. The Board have decided they need to make more efficient use of the photo bank. Which of the following would be needed to utilise the photo bank?

• Augmented reality

• 3-D printing

• Non-market strategy

• Digital asset management system

Which of the following is not one of the 5 key areas of an effective approach to corporate digital responsibility?

• Digital stewardship

• Digital inclusion

• Digital sustainability

• Data value