Intro Business and Technology Benchmark

What is a good way to determine if your logo is too busy?

• Keep it simple.

• Limit to it two to three colors.

• None of the answer choices.

• Both answer choices.

Which of the following statements is true about branding?

• Branding is important because it is what makes a memorable impression on consumers

• It allows your customers and clients to know what to expect from your company.

• It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

• All of the answer choices.

• None of the answer choices.

What is this?

• bicycle

• scooted

• horse carriage

• car

What did people use this for?

• child's toy

• calculating addition and subtraction

• keeping kids occupied at the dentist

• teaching colors

The Definition of Branding is:

Creating an __________ for your product that makes it ____________ from the competition

• Identity & Different

• Different & Identity

• Logo & Same

When information is shared electronically between computers it is known as:

• E-commerce

• E-tailer

• M-commerce

• Digital communication

A formal letter would include which of the following?

• email address

• heading at the top of the letter

• no signature in the letter

• no greeting at the beginning of the letter

If you receive business communication that is signed with "Sincerely" at the bottom, you have received a

• quick memo

• formal letter

• personal letter

• business proposal

If you see a series of "######" in a cell, that means the following:

• You keyed in an incorrect number
• The row height is too high
• The text is incorrectly spelled
• The column width is not wide enough

When entering numbers in  Excel, they are automatically (by default):

• Left Justified
• Right Justified
• Center Justified
• Full Justified