Seek Respect, Not Just ______________

• Awareness

• Attention

• Adjustment

• Action

People buy who you are, not what you __________

• look

• sell

• do

• donate

Create Content with the Right _____________

• Communication

• Command

• Continue

• Context

Sharing is _______________. Selling is Blasting

• Commanding

• Caring

• Continuing

• Controlling

Every Platform has their own ________ and Unwritten Rules

• Language

• Barrier

• Leverage

• Longitutde

Be a ________ Teller, not a Sales Manager

• Sweet

• Sambal

• Story

• Salmon

_____________ is the new currency on Social Media

• Community

• Consistency

• Collaboration

• Curation

Focus on Conversation, Not ________

• Likes

• Leather

• Lemon

• Long Bean

Key Person of _________, not Key Performance Indicator

• Influence

• Interest

• Innovation

• Invention

Grow the Depth of Your ____________, not its Size

• Community

• Commencement

• Contingency

• Continuity