Media Literacy

Any promotional message about an idea, product, good or service

• Advertisement

• Add It Up

• Advertising Agency

• Ad Valorem

The use of color, layout, graphics, and other elements so the ad is attractive to consumers

• Aesthetics

• Albatross

• Adverb

• Advertisement

Advertising a product at a low price to get a consumer into the store

• Baiting

• Background

• Bandwagon

• Babeling

Getting the consumer on board, using a persuasive strategy like "everyone is doing it."

• Bandwagon

• Baiting

• Background Check

• Biography

Set of ideas associated with a product/service; Expectations that arise in the minds of people

• Brand Identity

• Brand Name

• Brand Logo

• Brand Slogan

Buying the same product repeatedly; Valued customer

• Brand Loyalty

• Brand Logo

• Brand Name

• Brand Identity

A short phrase detailing the photographer's name or a description of the picture

• Caption

• Capcom

• Captain

• Capital

Famous person is paid to say they like a product

• Celebrity Endorsement

• Celebrity Autograph

• Celebrity Photo

• Celebrity Artifact

Suppressing a text/speech/photo that is considered objectionable according to certain standards

• Censorship

• Advertisement

• Sensors

• Propaganda

A person who buys & uses products and services

• Consumer

• Company

• Endorsor

• Advertising Agency