Level 2 topic a revision

why do companies use marketing

• gain market share

• increase brand recognition

• encourage customer loyalty

• launch new product

Marketing is identifying and satisfying customer needs

• True

• False

Companies need to understand

• Customers needs differ

• Buying behaviour of customers

• Trends

• Size of market

A (a)   is where buyers and sellers come together to transact with each other

Which are consumer markets

• FMCG's

• Finished goods

• Raw materials

• Durables

B2B is where a business will target consumers

• True

• False

Which are examples of FMCGs

• Coca Cola

• Nissan Juke

• Toilet paper

• I Phone

Which is not an example of a soft good

• Clothing

• Bedding

• Blinds

• School desk

Which is not a B2B market

• Finished goods

• Raw materials

• FMCGs

• Selling services to business

.... ...... is when you sell products to millions of customers

(a)