Google ads

Possible SEM campaigns

• Increase traffic to your company's corporate website.

• DM potential costumers.

• Increase value actions

• Steal ideas from competitor

What determines a budget?

• How does Google Ads fit into my current marketing strategy?

• What are my competitors wearing?

• How much are the CPCs for the keywords I am bidding on?

• Which KPI matters most to me?

Which is NOT a Strategy to Adjust Bids?

• Maximize Clicks

• Cost per improved click (CPCM)

• Cost per Target Acquisition (CPA)

• Cost per employee (CPE)

Describe the steps of creating a campaign

Which are Ad Extensions?

• Location Extensions

• Seller review extensions

• google images

• Website cookies

How do you calculate Click-through rate?

• This the right answer I swear

• By taking into account the performance of the keyword

• By creating a google ads account

• by logging into facebook and looking at the insights

What specific metrics are used to measure website traffic?

• Clicks and click-through rate (CTR)

• Keywords

• ruler

• Search Terms

What is "Return on investment" (ROI)?

Monitoring of conversions, google analytics and campaign experiments are examples of

• Performance Management tools

• Private Organizations

• Social media

• ROI calculator

What contains keywords that tie to your text ads and direct to your landing page?

• marketing budget

• Ad Groups

• Website

• Facebook