Logos & Creating a Visual Identity

A company Logo can...

• help people understand what the company does

• tell people who the company is

• show people what's important to the company

• help people recognize the company easily

The FOUR parts of a logo design are...

• Font, Feel, Frame, and Funding

• Business name, address, phone number and website

• Typography, Imagery, Color, and Context

• Style, Sound, Movement, and Speed

Typography in a logo includes...

• words

• letters

• fonts

• images

Thing you can see in a logo (pictures, symbols, lines) fall into this component of logo design...

• Typography

• Context

• Color

• Imagery

Colors in a logo are important because...

• Everyone has a favorite color!

• They can help create the right "feel"

• Colors add excitement

What component of a logo shows where or how it will be used?

• Context

• Typography

• Imagery

• Color

In the hidden messages video, we learned that Amazon's arrow means...

• Show me the way

• Look at me

• We have everything from A to Z

• A smile to create happy feeling

What is hidden in the Toblerone Chocolate bar logo?

• A mountain

• A mountain climber

• A cocoa bean

• a bear

Why did McDonalds chose Red and Yellow as their logo colors?

• Red and Yellow are said to boost appetite

• Red and Yellow were the founders' favorite colors

• Red and Yellow symbolize ketsup and mustard

• Red and Yellow are bright primary colors.

The Toyota logo includes this secret message...

• It is supposed to look like the first car Toyota ever made

• The word TOYOTA is spelled out inside the loops of the logo

• It has an image of the town the original Toyota factory can be found in.

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