Marketing Segmentation: Psychographics (and Sports Trivia)

True or False: Psychographic data is EASIER to measure than Demographics and Geographics

• True

• False

“A settled way of thinking or feeling about someone or something”

• Belief

• Value

• Attitude

• Personality

__________ is defined by a person’s individual qualities or traits and behavior

• Values

• Personality

• Cloning

• Character

Complete this phrase: "“People who share similar interests and activities will often...

• eat different types of food.

• purchase similar products.

• live in the same towns.

• have similar family members.

“Involves grouping people with similar attitudes, interests, and opinions, as well as lifestyles, personalities, and shared values.”

• Demographics

• Psychiatry

• Psychographics

• Geographics

Which of these rules does not apply to soccer?

• Players may not touch the ball with their hands.

• The surface played on must be green.

• Soccer players' socks must cover their shin guards at least half way.

• kick off is generally determined with a coin toss.

How many players are on a lacrosse team?

• 6

• 10

• 8

• 12

How many players are on a lacrosse team?

• 6

• 10

• 8

• 12

In volleyball, the second hit is called what?

• Dig

• Set

• Spike

• Bump

Who has scored the most points in NBA history?

• LeBron James

• Wilt Chamberlain

• Michael Jordan

• Kareem Abdul-Jabbar