Marketing Segmentation: Psychographics (and Sports Trivia)

Marketing Segmentation: Psychographics (and Sports Trivia)

9th - 12th Grade

30 Qs

quiz-placeholder

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Marketing Segmentation: Psychographics (and Sports Trivia)

Marketing Segmentation: Psychographics (and Sports Trivia)

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Scott Moore

Used 9+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: Psychographic data is EASIER to measure than Demographics and Geographics

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

“A settled way of thinking or feeling about someone or something”

Belief

Value

Attitude

Personality

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ is defined by a person’s individual qualities or traits and behavior

Values

Personality

Cloning

Character

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Complete this phrase: "“People who share similar interests and activities will often...

eat different types of food.

purchase similar products.

live in the same towns.

have similar family members.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

“Involves grouping people with similar attitudes, interests, and opinions, as well as lifestyles, personalities, and shared values.”

Demographics

Psychiatry

Psychographics

Geographics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these rules does not apply to soccer?

Players may not touch the ball with their hands.

The surface played on must be green.

Soccer players' socks must cover their shin guards at least half way.

kick off is generally determined with a coin toss.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

How many players are on a lacrosse team?

6

10

8

12

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