Unit 1, lesson 5 - explore how audiences engage with media

Someone buying a song on iTunes is a

• consumer

• producer

A sound engineer is a

• consumer

• producer

If you post a photo on Instagram you are a

• consumer

• producer

If you 'like' a video on Facebook you are a

• consumer

• producer

If you create an app you are a

• producer

• consumer

If you use an app you are a

• consumer

• producer

Individual Consumption

• When users engage with a digital media product on their own, for solo enjoyment 

• When users engage with a digital media product with others, for collective enjoyment ​

Group consumption

• When users engage with a digital media product on their own, for solo enjoyment 

• When users engage with a digital media product with others, for collective enjoyment ​

Which of these is NOT group consumption

• going to the cinema

  with friends

• dancing in a crowded club

• listening to your air pods on a bus

• doing a quiz together in class

Which of these is individual consumption?

• Scrolling through Instagram when you're on the toilet

• Looking at photos with your family

• Reading something for the class

• Watching the football on a big screen in Hyde Park