Consumer Behavior - 1

It is an unconscious process in which consumers automatically scan the features of product or brand.

• The Attention Stage

• Perception

• Capturing the consumer's attention

• Pre-attention Stage

One type consumers behavior response that occurs when the product under consideration appears pleasurable and interesting.

• Practical relevance involvement

• Self-expressive importance involvement

• Hedonic Importance Involvement

• Enduring Involvement

Three models of multiple-store system, except:

• Pre-Attention Memory System

• Short-Term Memory System

• Long-Term Memory System

• Sensory System

Answer explanation

Competitive not competition

Which is NOT a dimension of consumer knowledge?

• Adjective Knowledge

• Objective Knowledge

• Selective Knowledge

• Subjective Knowledge

Which is NOT a role of research in consumer behavior?

• Interpretive Approach

• Traditional Approach

• Interpretative Approach

• Marketing Science Approach