Consumer Behavior - 1

Consumer Behavior - 1

1st Grade

5 Qs

quiz-placeholder

Similar activities

Memory Game Final

Memory Game Final

1st - 5th Grade

10 Qs

Economics

Economics

KG - 10th Grade

10 Qs

quiz sistem layanan usaha

quiz sistem layanan usaha

1st - 3rd Grade

10 Qs

PMG1123 LEADERSHIP

PMG1123 LEADERSHIP

1st Grade

10 Qs

Role of People in Marketing Mix

Role of People in Marketing Mix

1st Grade

10 Qs

Giao nhận

Giao nhận

1st - 3rd Grade

10 Qs

PRISE DE CONGE

PRISE DE CONGE

1st - 12th Grade

8 Qs

TIME VALUE OF MONEY

TIME VALUE OF MONEY

1st - 2nd Grade

10 Qs

Consumer Behavior - 1

Consumer Behavior - 1

Assessment

Quiz

Business

1st Grade

Practice Problem

Hard

Created by

Jovi Garbo

Used 5+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is an unconscious process in which consumers automatically scan the features of product or brand.

The Attention Stage

Perception

Capturing the consumer's attention

Pre-attention Stage

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One type consumers behavior response that occurs when the product under consideration appears pleasurable and interesting.

Practical relevance involvement

Self-expressive importance involvement

Hedonic Importance Involvement

Enduring Involvement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Three models of multiple-store system, except:

Pre-Attention Memory System

Short-Term Memory System

Long-Term Memory System

Sensory System

Answer explanation

Competitive not competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT a dimension of consumer knowledge?

Adjective Knowledge

Objective Knowledge

Selective Knowledge

Subjective Knowledge

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT a role of research in consumer behavior?

Interpretive Approach

Traditional Approach

Interpretative Approach

Marketing Science Approach

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?