EntI_Lap_Stand Out_Unique Selling Proposition

A unique selling proposition is an attribute of your product or brand that

• separates your business from competitors

• relates only to your pricing strategy

• can be found anywhere

• shows why customers should buy elsewhere

The benefit that a USP communicates to a customer is

• nonspecific

• tangible

• one of a kind.

• monetary

A migraine medication’s USP communicates that it contains the safest ingredients. This USP is related to

• pricing strategy

• offer

• guarantee

• product features

A USP can improve the performance of a work team by

• building a lasting reputation

• providing a common goal.

• creating a unique product.

• cutting through advertising

USPs are particularly important in a company’s __________ function.

• purchasing

• marketing

• human resources

• finance

Many companies use a USP as part of their overall __________ strategies.

• diversification

• market dominance

• positioning

• market segmentation

Marketers often condense USPs into short slogans because

• customers tend to remember just one thing from an advertisement.

• a successful USP is always very short.

• there cannot be product differentiation through any other means

• all work team members must memorize them.

Which of the following is a characteristic of successful USPs:

• Meaningful to the company

• Vague

• Short-lived

• Easy to communicate

Your target market is “poor” college students, so you base your USP on value pricing. This is an example of a USP that is

• fulfillable

• desirable and urgent

• difficult to communicate

• meaningful to the customer

“Our product works great!” is an example of a USP that is not __________ enough.

• specific

• urgent

• fulfillable

• desirable