SEMI - Unit 1 &2: 1.09-1.10 & 2.01-2.02

What is often one of the first steps in processing an incoming telephone order?

• Exploring pricing policy

• Obtaining the name of a customer

• Describing each item

• Checking for availability

Which situation are businesses whose employees regularly make mistakes while taking telephone orders likely to experience?

• Stops in services

• Loss of customers

• Increases in prices

• Computerized system

When taking an incoming telephone order, which is an effective way to make sure the order is correct?

• Read the order back to the custome

• Place one’s initials on the order

• Note the date and time of the order

• Rewrite the order

When a customer places an order by telephone, it should include detailed information concerning the order. The salesperson should perform which action?

• Refer the customer to the manager

• Remember what the customer is saying

• Write down the information

• Tell the customer to order in person

What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?

• Redesign logos

• Increase prices

• Send newsletters

• Change sponsors

What rule of thumb will help sports or event marketers develop a memorable logo?

• It should be elaborate and flashy.

• It should include clip art.

• It should be clear and simple.

• It should contain at least three colors.

Which is a characteristic of an effective logo for a sport or an event?

• Remote

• Timeless

• Practical

• Ambiguous

Which are the most important considerations when designing a logo for a basketball team?

• Mascot and team size

• Team name and team size

• Team colors and team name

• Location and mascot

An organization that embeds special watermarks into its ticket design is intending to accomplish which goal?

• Boost fan attendance rates

• Reduce the printing costs of tickets

• Discourage counterfeiting of tickets

• Decrease fan attendance rate

Why do event organizers develop production schedules?

• To analyze safety and health considerations for the event

• To organize rehearsals prior to the day of the event

• To arrange for the media to broadcast the event

• To outline all of the activities needed to prepare for the event