Marketing Management

Quiz
•
Education
•
University
•
Hard
Noorafizah Mohamad
Used 50+ times
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20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Consumer buying behavior refers to the buying of _____________
Individual and Households
Organizations and Individuals
Individuals, Households and Organization
Government Buying and Household Buying
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following IS NOT a factor or characteristic affecting consumer buying behavior?
Social
Personal
Competition
Cultural
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The most important consumer-buying organization in society is ____
Friends
Family
Relatives
Organizations
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Ishak saved RM5,000 from his part-time job. He now decides to buy an Iphone 13 for himself. Ishak’s ability to buy the product is affected by _____
His taste for high-class products
His job as a McDonalds part-time crew
High interest rates given by CIMB bank
His ability to save money in his job
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Define ‘perception’
how a person thinks of himself and how he thinks other people sees him
how a person views the world
what the person thinks the world is made of
how a person feels about the world and what the world is in reality
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Adib promises himself to keep fit and lose weight because he wants to win the girl of his dreams. What characteristic of influence is this on his buying behavior?
Motivation
Perception
Psychological
Learning
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The more educated you are, the better informed you are and the better you choose what you buy. What is this characteristic called?
Good Decision Making
Skills
Behavior
Learning
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