Marketing Management

Marketing Management

University

20 Qs

quiz-placeholder

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Marketing Management

Marketing Management

Assessment

Quiz

Education

University

Practice Problem

Hard

Created by

Noorafizah Mohamad

Used 50+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Consumer buying behavior refers to the buying of _____________

Individual and Households

Organizations and Individuals

Individuals, Households and Organization

Government Buying and Household Buying

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following IS NOT a factor or characteristic affecting consumer buying behavior?

Social

Personal

Competition

Cultural

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The most important consumer-buying organization in society is ____

Friends

Family

Relatives

Organizations

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Ishak saved RM5,000 from his part-time job. He now decides to buy an Iphone 13 for himself. Ishak’s ability to buy the product is affected by _____

His taste for high-class products

His job as a McDonalds part-time crew

High interest rates given by CIMB bank

His ability to save money in his job

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Define ‘perception’

how a person thinks of himself and how he thinks other people sees him

how a person views the world

what the person thinks the world is made of

how a person feels about the world and what the world is in reality

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Adib promises himself to keep fit and lose weight because he wants to win the girl of his dreams. What characteristic of influence is this on his buying behavior?

Motivation

Perception

Psychological

Learning

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The more educated you are, the better informed you are and the better you choose what you buy. What is this characteristic called?

Good Decision Making

Skills

Behavior

Learning

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