Advertising

Advertising is a messages designed to persuade people to buy goods, services or ideas.

• False

• True

Ads attract the consumer’s attention through the of music, color, art and humor.

• Music

• Art

• Color

• Prize

• Price

This advertisement gives the consumer useful, factual information about the suitability and quality of the product.

• Informative

• Defensive

• Comparative

• Formative

This advertisement emphasizes brand names and contains little information that is useful for rational decision making. It only function is to allow a producer to maintain a share of the market for that products.

• Defensive

• Informative

• Comparative

• Media

This advertisement will show only what the advertising want us to know.

• Comparative

• Informative

• Television

• Defensive

Good advertising do not undersell goods.

• True

• False

Giving little credit to the intelligence of consumers is a _________ of adverstising.

• Advantage

• disadvantage

Good advertisements make untruthful claims.

• False

• True

Incorrect grammar can mislead consumers in purchasing goods and services.

• True

• False

Advertising tells the consuming public that a certain product is for sale.

• True

• False