FINAL EXAM - SWD

How do loyalty programs benefit consumers

• Repeat purchases can lead to discounts/prizes

• Suggestions are made based on purchase history

• Receives promotions not available to non loyalty program members.

• Consumers can vote at board meetings

Which of the following is the best definition for content marketing?

• creating and sharing valuable, relevant content with prospects for the purpose of turning them into customers and regular buyers.

• getting a product to go viral

• choosing a certain demographic segment to target advertisements to.

• creating a venue so that prospective customers may remember your brand

Which of the following are examples of content marketing

• Blogs

• Podcasts

• Videos

• Online Courses

• Infographics

CRM Stands for____

What can CRM do?

• Track Website Visits

• Track Purchases

• Track Miles Driven

• Track Behaviours

• Track Criminal Intent

What does analytics tell us?

• How many people do not visit your website

• What the demographics of your visitors are

• What the interests of your visitors are

• The amount of times someone visits a website

• The last time someone visited a website

How didn't YouTube change the game for businesses of all sizes?

• It is platform-independent

• Made video advertisements that could only be skipped after 5 secons

• Didn't charge for hosting

• Only one copy needed to be uploaded

What determines if content is compelling or not? (Choose the best answer)

• Showcases a hidden secret unknown to anyone

• Is graphic heavy

• Has flashy add ons

• It fulfills a need that the reader has.

a meeting place for two sets of agents who interact through an intermediary or platform is called " a _____"

What are some ways a loyalty program benefits a business?

(Choose all that apply)

• Loyalty programs encourage customer loyalty, and ultimately conversions. ​

• Loyalty cards or apps make it easier to track a customer’s purchase history. ​

• Points systems connected with loyalty cards or apps can encourage customers to buy more.

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• A company can motivate customers to up their spending by offering a different level of loyalty status (associated with a minimum spending limit) and/or a larger or better reward. ​