2. Outbound

SEM means…

• Search Engine Management
• Search Engine Marketing
• Search Engine Mastering

SEM is…

• Cheaper than SEO
• Free
• Costly

Google Ads allow 3 types of SEM campaigns. Mention one.

(a)  

How are called the search terms that we want to exclude from a campaign?

(a)  

What Match Type should we use to reach the widest possible audience?

• Broad Match
• Phrase Match
• Exact Match

When you add the plus “+” sign before a term in your keyword, you’re telling Google that the search query…

• Could include that term
• Must include that term
• May include that term

In a Phrase Match, the query can contain text before or after the keywords

• True

• False

The process of earning a commission by promoting other people’s products is called…

• Loyalty Programme
• Affiliate Marketing
• Commission Marketing
• Affinity Marketing

The tone of voice of a brand may be formal or

(a)  

Which type of Data Base communication is often unexpected and may not be well received?

• Own Data Base

• Third-party Data Base