Analyzing MKT Environment

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

• social-cultural

• political-legal

• technological

• economic

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

• raw material market

• natural environment

• endangered environment

• factors of production

Marketers are aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. We call this the ________ environment.

• legal-cultural

• legal-technological

• political

• economic

A society’s institutions and other forces that shape its basic values, perceptions, preferences, and behaviours are called its ________ environment.

• social

• Cultural

• socio-cultural

• natural

The largest and most commercially influential demographic group are ________.

• Generation X

• baby boomers

• Generation Y

• seniors

Any group that has an interest in, or impact on an organisation’s ability to achieve its objectives is a ________ within that company’s marketing environment.

• team

• audience

• market

• public

Any group that has an interest in, or impact on an organisation’s ability to achieve its objectives is a ________ within that company’s marketing environment.

• team

• audience

• market

• public

Your advertising agency is currently researching the gender, education, location, age, and occupations of your target market. What is this environment called?

• demographic

• psychographic

• cultural

• geographic

Baby boomers were born between the years 1946 and ________.

• 1954

• 1960

• 1964

• 1974

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

• social-cultural

• political-legal

• technological

• economic