English For Public Relation

public relations works closely with other management in organization

such as marketing, human resource, production. That is function PR as....

• Management function

• Human resource function

• marketing function

• communication function

• public relation

3. A Public Relations Professionals must have the following skills, except....

• risk taker

• research

• negotiation

• creativity

• written and interpersonal communication

programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may not include

• marketing

• employee

• fund rising

• recruitment

• community or government relations

Planning and implementing the organization’s efforts to influence or

change public policy. The program may not include....

• Setting objectives

• planning and budgeting

• recruiting and training staff

• developing facilities

• Meeting with partner

The main purpose for making a good “company profile” is to approach your potential customer with your company’s strength in terms of, except.......

• capacity

• quality

• financial leverage

• experience

• weakness

The content of your company profile should include or contain, except...

• introduction

• company data

• structure

• infrastructure

• weakness

The size of your company profile should be.....

• 12 to a maximum of 15 pages

• 1 to a maximum of 5 pages

• 16 to a maximum of 20 pages

• 1 to a maximum of 10 pages

• 2 to a maximum of 13 pages

As your “company profile” represents your company, it is absolutely essential to prepare it professionally. This includes, except......

• a good layout

• no typing errors

• laser printing on quality paper

• proper coloring and structuring

• A good packaging

Follow the AIDA structure step by step. AIDA is.....

• Attention, Interest, Desire, Action.

• Attractive, Interest, Desire, Action.

• Attention, Interactive, Destination, Action.

• Attractive, intercative, desire, action

• Attention, interest, desire, active

a voluntary presentation of information to the media is....

• press conference

• company profile

• news letter

• confirmation

• presentation