Representation Theory

What theorist came up with the representation theory?

• Barthes

• Hall

• Levi Strauss

• Arabella

What can be defined as " Traits traditionally assinged to someone based on personal qualities. "

Which of these are social groups?

• Football team

• Teenagers

• Single Mothers

• Chefs

Does Hall believe that stereotyping in the media is a fixed process?

• Yes

• No

• Not sure

• No, that's Todorov's theory

What is representation?

• How a media product makes viewers feel.

• Audience's opinion on a media product.

• How groups of people/issues are depicted.

• When a text references another text.

The world is not simply captured, but represented through a process of _________ ____ __________.

• Selection and ordering.

• Choice and discipline.

• Options and legislation.

• Requisition and creativity.

What type of transcoding does this define?

By commandeering negative stereotypes, their meaning, hall argues, can be devalued or subverted from within.

• Countertypical Representations

• Appropriated Representations

• Deconstructed Representations

What type of transcoding does this define?

Stereotype contestation can be achieved by narratives that explain or lay bare the effects of stereotyping. Deconstructed stereotypes. Deconstructed stereotypes add contextual information that explains and help audiences

• Countertypical Representations

• Appropriated Representations

• Deconstructed Representations

What type of transcoding does this define?

This process combats negative connotations by producing representations that reverse stereotypes

• Countertypical Representations

• Appropriated Representations

• Deconstructed Representations

Finish the phrase, "Power __________