QUIZ 2

One main component of holistic marketing is relationship marketing.

• TRUE

• FALSE

Integrated Marketing refers to using a marketing orientation within the organization itself.

• TRUE

• FALSE

Devise Competence Strategy and Plan is a stage of Core Competence Process which compares and contrasts the capabilities implied by the company's needs (from stage 1) and those capabilities that are currently in place (from stage 2).

• TRUE

• FALSE

Holistic Marketing is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers.

• TRUE

• FALSE

Integrated marketing which corresponds to a business process, and involves underlying skills, functions, systems and knowledge.

• TRUE

• FALSE

Socially responsible marketing is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term.

• TRUE

• FALSE

SWOT is a process generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates.

• TRUE

• FALSE

The common question ask in Weaknesses is what are your competitors doing?

• TRUE

• FALSE

The common question ask in Strengths is what advantages does your organization have?

• TRUE

• FALSE

Analyze Company Competence Needs is the first stage of Core Competence Process which focuses on articulating the company's overall needs and translating them into requirements for  capabilities, technologies, skills, and others.

• TRUE

• FALSE