Marketing - consumer behavior

3 factors determining the effectiveness of sales.

• people

• products

• light

• activities

What merchants often don't know? Mark 2 what is right

• how much time people spend in the store

• how large is assortment 

• who are the buyers

• quantities of sales of goods

Men, as buyers, are... Mark what´s the right

• unforeseen

• they don´t like to ask, but they are happy to read

• if he tries, he buy

• looking little at prices

Trust occurs when the customer sees and senses ... Choose 2 suitable

• price

• care

• solituions

• competence-skills

The cashier's... pick 2 suitable

• depressing place

• for buyers as a holyday

• generates queues

• normally in an inappropiate place

The success factors of retail... Which three of them belong to?

• exceeding the customer´s expectations

• number of floors in the store

• lower price

• better service

In the store is important for the labels... Mark which is wrong

• attract attention

• the correct location

• long explanatory text

• simplicity and briefness

Consumer behaviour is influenced by... Choose 3 correct

• climate

• attitude

• wind direction

• opinion leaders

 

Women, as buyers... Mark 3 what right

• never buy the first handicapped item

• do not like to ask

• shopping is as social activity

• the price is important to know

The pros/plusses of buying online are... What's wrong?

• very large choice

• price comparision is possible

• there is no touch

• fast delivery