Marketing Management Prelim Examination

It is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders

• Planning

• Directing

• Marketing

• Staffing

It is the science and of art of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior customer value.

• Organizational Management

• Financial Management

• Marketing

• Marketing Management

Which do not belong to the group?

• Product

• Place

• Promotion

• Procurement

Is a tool for identifying and to create more customer value.

• Marketing Strategies

• Marketing Plan

• Value Chain

• Market Survey

It sees itself as integrating the value exploration, value creation and value delivery activities with the purpose of building long-term, mutually satisfying relationships and coprosperity among key stakeholders.

• Marketing Strategies

• Holistic Marketing

• Marketing Plan

• Market Survey

It is the central instrument for directing and coordinating the marketing effort and its operates at a strategic and tactical level.

• Marketing Plan

• Marketing Strategies

• Holistic Marketing

• Market Survey

It is the shared experiences, stories, beliefs and norms that characterize an organization.

• Culture

• Traditions

• Customs

• Corporate Culture

Which do not belong to the group?

• Strengths

• Weaknesses

• Opportunity

• Trust

Consist of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

• Marketing Intelligence

• Marketing Strategies

• Marketing Information System

• Marketing Management

Demographic Environment:______________

• Pace of Change

• Views of Themselves

• Governmental Protections

• Population Growth