Chapter 5: Motivation and Emotion: Driving Consumer Behavior

Chapter 5: Motivation and Emotion: Driving Consumer Behavior

1st - 5th Grade

25 Qs

quiz-placeholder

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Chapter 5: Motivation and Emotion: Driving Consumer Behavior

Chapter 5: Motivation and Emotion: Driving Consumer Behavior

Assessment

Quiz

Business

1st - 5th Grade

Medium

Created by

Alex Match

Used 22+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer needs start the consumption process because they kick-start or “motivate” subsequent thoughts, feelings, and behavior.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer wants are a function of the need driven by homeostasis.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Maslow’s theory, consumers first seek value by satisfying the most basic needs.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most basic needs are addressed with hedonic value, and as needs become more elaborate, utilitarian value is often needed to satiate the need state.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Utilitarian motivation involves a drive to experience something personally gratifying.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hedonic motivation is a drive to acquire products that consumers can use to accomplish things.

True

False

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