QUIZ CHAPTER 4 CYBERPRENEURSHIP

Identify the form that is advert delivered on social platforms and social gaming websites and apps, across all device types.

• mobile marketing

• social media advertising

• internet advertising

• e-marketing

Identify which of the following statement is advantages of social media for business.

i. increase the visibility of a brand

ii. attract more traffic to our web page or blog

iii. too much time of dedication.

iv. easy to communicate between enterprises and client

• i, ii and iii

• ii, iii and iv

• i, iii and iv

• i, ii and iv

Determine the element which is NOT a Psychographic Marketing Segments.

• Attitude

• Behavior

• Gender

• Interest

Select which of THREE broad types for B2B organizations.

• Domestic, regional and international organizations.

• Small, medium and large enterprises. 

• Commercial, government and institutional organizations.

• Small companies, large enterprises and not-for-profit organizations.

Determine the types of market which the purchase of goods or services is for use by an organization in producing other goods and services, to support the daily operations of the organization, or for resale. 

• Wholesale marketing.

• Business-to-business marketing.

• Corporate marketing.

• Distribution marketing.

Identify the type of market when the process is the businesses sell to consumers.

• C2C marketing. 

• C2B marketing.

• B2B marketing.

• B2C marketing.

Home Cook is a company that sells recipe books. It has almost 100 uploads in YouTube. The main video is from the company's star customers who explain how the recipe books have made their lives a lot easier. Identify which is the types of marketing from the given example.

• Social media marketing

• Broadcast advertising

• Out-of-home marketing.

• Visual merchandising

Many large retailers have established corporate Twitter accounts and opened online storefronts in Facebook. Consumers no longer need to visit a retailer's main website to buy; some platforms allow them to make the purchase without ever leaving Facebook. Verify the types of this example in affecting of marketing.

• Cultural issues 

• Political issues

• Demographics

• Social trends

Select the big difference between traditional media and social media in business strategies.

• Participatory production.

• Social media reaches only a few people at a time.

• The management structure of the companies.

•  Traditional media offers no way for audiences to communicate with media producers.