Persuasive Writing

the intended receiver of a message is called...

• sender

• audience

• receiver

• listener

a view or judgment formed about something, not necessarily based on fact or knowledge

• affect

• effect

• opinion

• persuasion

a term that describes word choices that evoke an emotional response in the reader

• audience

• personification

• evaluative language

• emotive language

this term refers to positive or negative language that judges the worth of something

• emotive language

• persuasion

• evaluative language

• objective language

the mode of persuasion that deals with emotions and feelings

• ethos

• logos

• pathos

• rhetoric

the mode of persuasion that deals with credibility and authority of the persuader

• logos

• ethos

• rhetoric

• pathos

the mode of persuasion that deals with logic and reason using facts and figures

• ethos

• rhetoric

• pathos

• logos

a short, memorable phrase used in advertising

• brochure

• slogan

• commercial

• catchphrase

a short advertisement that promotes a product or a service

• commercial

• slogan

• advertisement

• brochure

a foldable magazine that contains pictures and information about a product or service

• booklet

• pamphlet

• advertisement

• brochure