Target Market

You have created a durable tablet with an easy to use interface. Your target market would likely be:

• Children under 6

• Teenagers

• Married adults

• Elderly

You have created a line of mascara that lengthens eyelashes. Who is your target market?

• Teenage boys

• Young children

• Men over 40

• Women 15-40

What target market is this ad trying to reach?

• Women 15-40

• Young children

• Men 15-40

• Elderly

True or False: A company can only have ONE target market

• True

• False

This is for a real estate company. What would be their target markets? (Pick two)

• Wealthy professionals

• Someone about to graduate college

• Elderly

• Married couples

You have created a new keyless door system and need to target home owners. Which magazine would be the best choice to reach your target market?

• Better Homes and Garden

• Sports Illustrated

• Food Network Magazine

• Golf Magazine

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment.

• resource.

• target group.

• market.

To buy a product, customers in a market must first

• locate the product in a store.

• learn the product’s features.

• make sure the product is on sale.

• be willing to buy the product.

A target market can be described as the

• sample of the market.

• group of customers the business seeks to attract.

• direction the market is headed.

• way a business draws its customers.

When examining a market, marketers primarily notice its

• records.

• leaders.

• categories.

• merchants.