Consumer Behavior. Chapter 1: What is CB and Why Should I Ca

Consumer Behavior. Chapter 1: What is CB and Why Should I Ca

1st - 3rd Grade

25 Qs

quiz-placeholder

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Consumer Behavior. Chapter 1: What is CB and Why Should I Ca

Consumer Behavior. Chapter 1: What is CB and Why Should I Ca

Assessment

Quiz

Business

1st - 3rd Grade

Hard

Created by

Farhod Karimov

Used 13+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An understanding of consumer behavior can translate into better public policy for governments.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

While consumer behavior refers to human thought and action, it is not considered a field of study.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The basic consumption process begins with the consumer recognizing that he or she wants something new.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An exchange is the acting out of a decision to give something up in return for something of equal value.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The final step in the consumption process is exchange.

True

False

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